Battlefront II Storms The Charts
« Star Wars video games generally fare well thanks to the lucrative license, but LucasArts' marketing team didn't take any chances and put together a campaign for SW: Battlefront II that went beyond the traditional print/online/TV advertising. As a result, the game dominated November sales and is on pace to become the best selling SW game to date. LucasArts' Dir. of Marketing Kevin Kurtz talks about how the game was promoted. » Read More